The final round of voting in the May 6th French presidential election inspired a number of humorous ads around the city, including this clever little “jeu de mots” from Gleeden, “The #1 site for extra-marital affairs, thought up by women”. The ad says “Because it’s important not to make a mistake on May 6th, our website will be shut down temporarily”. However, the ad plays on the similarity between the verb “se tromper”, which means “to make a mistake”, and “tromper”, which means “to cheat on”. In French, adding the word “se” in front of a verb can also mean that the action is “reflexive”, or being done to “each other”, so read differently, the message can also mean: “Because it’s important not to cheat on each other on May 6th, our site will be closed temporarily.” (It’s a lot funnier if it doesn’t require an explanation first!)
The French adore their jeux de mots and they figure quite frequently in ad campaigns, much to the delight of someone like me, who loves with the art of manipulating words and playing with language.
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jeu de mots – play on words
ça y est ! – that’s it !
guignols – shenanigans
Liberté, égalité, fraternité – Liberty, equality, fraternity (or brotherhood)
avoir honte – to be ashamed
J’ai honte – I’m ashamed
Bisounours – Care Bears
Il vit au monde des Bisounours – Literally, “He lives in the land of Care Bears”, an expression that is used surprisingly often in France to indicate that somebody lives in an idealistic fantasyland
voter blanc – to indicate on your ballot that you don’t support any of the proposed candidates
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Well, ça y est ! For better or for worse, France’s fate for the next five years has officially been decided. In case you haven’t been following along, last Sunday marked the second and final round of voting in the 2012 French presidential election, a bitter showdown between right-wing incumbent President Nicolas Sarkozy, and left-wing socialist contender François Hollande. It was a nail-biter down to the finish, despite various polls that declared Hollande the favourite to win, because nobody really knew how the extreme right was going to vote, or if Sarkozy’s unpopular policies would be enough to spur otherwise right-voting citizens to choose Hollande. Not one of my friends (who were almost equally divided between the two candidates) felt confident enough to make a call on who would take home the title of president. For a while there, it felt like it was anybody’s game.