––
un trois quart – a three-quarter (in this case, a three-quarter length coat)
la période de soldes – sales period
faire les magasins – to go shopping or tour the stores; literally translated: “to do the stores”
les soldes – the sales
les soldes d’été – the summer sales
les soldes d’hiver – the winter sales
une foire d’empoigne – free-for-all
une bonne affaire – good deal
faire des folies dans les magasins – to go on a shopping spree
les riches – the rich, the wealthy
(la) première démarque – first markdown
(la) deuxième démarque – second markdown
(la) troisème démarque – third markdown
(la) dernière démarque
soldé(e) – on sale
faire les soldes – to shop the sales
j’ai fait un peu les soldes – I shopped the sales a little
se faire plaisir – to treat oneself; (nous faire plaisir – to treat ourselves)
la crise – literally “the crisis”; French shorthand for the current economic crisis –
******
“Last Saturday, the sales started,” my friend Julien wrote me last January. “I bought two suits, four shirts and ties, a coat (un trois quart) and a pair of shoes to be even more elegant than I was.”
–
“J’ai besoin d’un nouveau paire de baskets et quelques trucs pour l’été,” my friend Anne mentioned to me last month, while we were waiting in line for an event at the Palais Brongniart. “Mais j’attends les soldes.” (“I need a new pair of sneakers and some things for the summer, but I’m waiting for the sales.”)
Santa’s not the only one who’s making his list and checking it twice. Parisians do it too and not just at Christmas. That’s because twice a year, every January and June, it’s the période de soldes in France and all over Paris, savvy shoppers in search of a bargain get out their wish lists, put on their comfiest shoes and brave the crowds to faire les magasins.
Unlike in North America, sales in France are strictly legislated. (For a culture known for its love of flaunting the rules, I am discovering, the French sure have a lot of them.) Stores in France are not allowed to hold sales anytime they want. Instead, they are limited to two annual designated “sales periods” that are known as les soldes: five weeks beginning the last Wednesday in June for the soldes d’été, and five weeks beginning the second Wednesday in January for the soldes d’hiver.* If you’re Canadian, it’s the equivalent of five solid weeks of Boxing Day sales. If you’re American, it’s like five weeks of Black Friday.
–
Continue reading »